B2B automated outbound pipeline Skill

AI Sales Pipeline

Preamble (runs on skill start)

# Version check (silent if up to date)
python3 telemetry/version_check.py 2>/dev/null || true

# Telemetry opt-in (first run only, then remembers your choice)
python3 telemetry/telemetry_init.py 2>/dev/null || true

Privacy: This skill logs usage locally to ~/.ai-marketing-skills/analytics/. Remote telemetry is opt-in only. No code, file paths, or repo content is ever collected. See telemetry/README.md.

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Complete AI-powered sales pipeline automation: website visitor identification → intent scoring → suppression → campaign routing → dead deal resurrection → trigger prospecting → self-learning ICP optimization.

When to Use

Use this skill when:

• Setting up automated outbound from website visitor identification (RB2B)
• Running suppression checks before cold outreach
• Routing leads to the right cold email campaigns
• Reviving closed-lost deals from HubSpot
• Finding companies showing buying signals (new hires, funding, job postings)
• Analyzing prospect approve/reject patterns to improve ICP targeting

Tools

RB2B Pipeline (visitor → outbound)

Script	Purpose	Key Command
rb2b_webhook_ingest.py	Webhook server + intent scoring	python3 rb2b_webhook_ingest.py --serve --port 4100
rb2b_suppression_pipeline.py	5-layer suppression checks	python3 rb2b_suppression_pipeline.py --email user@example.com
rb2b_instantly_router.py	Full pipeline: score → suppress → route → enroll	python3 rb2b_instantly_router.py --serve --port 4100

Deal Intelligence

Script	Purpose	Key Command
deal_resurrector.py	3-layer dead deal revival (time decay + POC expansion + champion tracking)	python3 deal_resurrector.py --top 10 --dry-run
trigger_prospector.py	Web signal monitoring (new hires, funding, agency searches)	python3 trigger_prospector.py --days 7 --top 15
icp_learning_analyzer.py	Learn from approve/reject decisions, recommend ICP changes	python3 icp_learning_analyzer.py

Configuration

All scripts use environment variables for API keys and configuration. Copy .env.example to .env and fill in your values.

Required Environment Variables

• HUBSPOT_API_KEY — HubSpot private app token (Deal Resurrector, Suppression)
• INSTANTLY_API_KEY — Instantly API key (Router, Suppression)
• BRAVE_API_KEY — Brave Search API key (Trigger Prospector)
• DATABASE_URL — PostgreSQL connection string (ICP Analyzer only)

Key Customization Points

• Intent scoring: Edit PAGE_INTENT_SCORES dict in webhook_ingest to match your URL patterns
• Agency detection: Edit AGENCY_KEYWORDS_* in router for your market
• Loss reason scoring: Edit LOSS_REASON_BONUS in deal_resurrector for your close reasons
• Signal queries: Edit SEARCH_QUERIES in trigger_prospector for your target market
• Campaign routing: Edit data/campaigns.json with your Instantly campaign UUIDs

Data Flow

RB2B Webhook → Ingest (score) → Suppress (5 layers) → Route (classify) → Instantly
HubSpot CRM  → Deal Resurrector (score + draft emails) → Review Queue
Brave Search → Trigger Prospector (score + enrich) → Outreach Queue
Prospect DB  → ICP Analyzer (learn patterns) → Filter Recommendations

Dependencies

• Python 3.9+
• requests (for HubSpot API)
• psycopg2-binary (for ICP Analyzer only)
• No other external dependencies — scripts use stdlib HTTP server and urllib