网页步骤区块设计 Skill

Components: HowTo Section

Guides HowTo as an in-page section: a block of ordered steps (and optional HowTo JSON-LD) embedded inside article, documentation, tool, or landing pages. Not a standalone page type—parent page structure and templates come from article-page-generator, docs-page-generator, tools-page-generator, landing-page-generator, etc. Distinct from FAQ (Q&A → FAQPage) and from full article body drafting alone (article-content). schema-markup remains the source for exhaustive Schema.org property rules and type-wide tables; this skill owns section-level placement, copy, HTML, and HowTo-vs-FAQ decisions.

When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.

HowTo Section vs FAQ Section

Dimension	HowTo section	FAQ section
Intent	User follows ordered steps to complete a task	User reads Q&A pairs for doubts
Structure	Steps (1→2→3), optional tools/time/supplies	Question → answer per item
Schema	HowTo (Schema.org)	FAQPage
UI	Often horizontal tabs for steps; or numbered list in flow	Often vertical accordion
Skill	howto-section-generator (this)	faq-page-generator

Do not mark FAQ content as HowTo or vice versa; schema must match visible content.

Placement Within the Parent Page

This section is always part of a larger page. Typical positions:

Location	When
After intro (and optional TL;DR / Key Takeaways)	Article: context first, then solution = steps
As the main middle of the page	Tutorial-heavy article where the HowTo block carries most of the value
After product/tool context	Tool or LP: short context → How to use steps → FAQ/CTA

Narrative: Align with PAS for how-to articles—Problem in intro; Agitation in brief context; Solution = the HowTo section. Answer-first still applies per step (see below).

Parent page vs URL split: Whether the parent is one article URL or a separate doc/tool URL is decided by content-strategy, article-page-generator, docs-page-generator, or tools-page-generator. This skill only defines the HowTo block; if each tab were a different ranking topic, use separate URLs (pillar/cluster). If all steps are one task, keep one page with one HowTo section (or multiple sections only if clearly separated).

Content Structure

Headings and lists

Section title (H2)

Headings should describe the topic or purpose (WCAG 2.4.6)—not just decorate. Prefer one primary H2 for the procedure; match page type and search intent.

Pattern	Best for	Examples
Outcome / task (default)	Blog posts, guides, most informational “how to …” queries	“How to [verb] [outcome]”, “[Task] step by step”
Product or tool	Tool pages, LP blocks after hero	“How to use [Product]”, “Using [Tool]”
Quick start / walkthrough	Docs, onboarding	“Quick start”, “Walkthrough”, “Get started with [X]”
Numbered hook (“In 3 steps …”, “3 simple steps to …”)	Short LP/tool copy when simplicity is the message	Use only if the visible <ol> (and HowTo JSON-LD step list) has exactly that many steps

Rules

• Avoid a bare “Steps” or “Instructions” as the only H2 text when you can name the outcome—screen reader and scan users lose context.

• Count in the title: If you use “3 steps” / “In 4 steps” in the H2, tabs, or subheads, the on-page list and HowTo schema must show the same number of steps (no extra steps only in JSON-LD).

• Volatile UIs: If step count may change with releases, prefer non-count titles (“How to …”) and put “three main steps” in body copy if needed.

• Language: Mirror the query (e.g. “How to …” for EN informational intent); localized pages: same intent in inLanguage as the visible heading.

• Steps: Use semantic ordered list <ol> with <li> per step; bold the step title inside the <li> if needed.

• Sub-steps: Nested <ol> or H3 under a step when the step is long.

• Avoid: Fake lists built only with <div>—hurts extraction and accessibility.

Answer-first per step

• In each step (or immediately under each step heading), give a direct answer in ~40–60 words—what to do—then tools, screenshots, edge cases.
• Matches featured-snippet list patterns and article-content QAE (Question → short Answer → Evidence).

Word count (article context)

• Standard how-to articles often land ~1,000–1,500 words total for a single topic; the HowTo section is often the bulk of “actionable” depth. See article-content for full ranges by type.

Featured Snippets & SERP

Format	Role
List snippet (~19% of snippet formats)	How-to, steps, options—use <ol> / <ul>
Schema	FAQPage, HowTo, Article support identifying extractable blocks; not required for Featured Snippets
HowTo ↔ snippet	HowTo maps to list-style position-zero; desktop support historically stronger; mobile may be limited

See featured-snippet, serp-features.

Schema.org: HowTo (JSON-LD)

Use case: Tutorials, procedural guides, visible step sequences in this section.

Principles (detail in schema-markup):

• JSON-LD in <script type="application/ld+json">; properties must match visible content—no hidden-only steps.
• Google: HowTo rich results were fully deprecated (mobile Aug 2023, desktop Sep 2023). Google Search Console removed the How-To Enhancement Report in Jan 2024. The markup does not generate rich results on any device, but you may leave it in place—it does not cause errors. Bing and AI systems may still consume HowTo schema.
• GEO: HowTo is among types that help AI cite structured procedures (generative-engine-optimization).

Where the section lives (parent page type)

Parent page type	Typical embedding
Blog / guide	HowTo section inside the article body
Documentation	Guides/tutorials—often TechArticle + HowTo per docs-page-generator
Free tool / calculator	SoftwareApplication + HowTo for “how to use” per tools-page-generator

Multilingual: inLanguage on HowTo (and related types) aligned with hreflang; localize step text in JSON-LD. See schema-markup.

Validation: Rich Results Test, Schema.org Validator.

UI: Tabs, accordions, and crawlability

Pattern	Guidance
Horizontal tabs	Good for Step 1 | Step 2 | Step 3 when all steps are one topic; see tab-accordion
DOM	All step content must be in the initial HTML—no AJAX load on tab click
Default open	First tab or first step visible by default
Primary vs secondary	If the HowTo is the page’s main value, avoid burying all steps in low-priority hidden UI; crawlers index hidden content, but primary intent should be clear

Vertical accordion for steps is less common than for FAQ; if used, same rules: server-rendered, first item expanded, content in DOM at load (rendering-strategies).

GEO

• Clear steps, self-contained paragraphs per step, and HowTo JSON-LD help models cite procedures.
• Layer with TL;DR / Key Takeaways at article level when appropriate (article-content, generative-engine-optimization).

Zero-click

• Informational queries (“how to …”) often zero-click; optimize for citation in AI Overviews as well as CTR (serp-features).

Best Practices Checklist

• One primary H2 (or clear section) for the procedure; wording matches page type (outcome vs quick start vs counted steps)
• If the title mentions a step count, it matches <ol> length and HowTo step items
• <ol> steps with concise, answer-first lines per step
• HowTo JSON-LD aligned with visible steps (and totalTime / tool / supply if shown on page)
• Not confused with FAQPage for Q&A lists
• Tabs/accordions: full content in DOM; first panel visible
• Validated with Rich Results Test / Schema.org Validator

Output Format

• Placement of the section within the parent page (after intro, mid-body, before FAQ, etc.)
• Outline: H2 structure, ordered list, optional sub-steps
• Section title rationale: Why this H2 pattern (outcome vs quick start vs “In N steps”) fits the parent page and query
• Copy notes: answer-first per step; length targets
• HowTo JSON-LD outline (required properties for your case)
• UI note (tabs vs inline list) and crawlability requirements
• Differentiation from FAQ on the same page if both exist
• Explicit: This output is a section block, not a full page wireframe—defer page chrome to article-page-generator / docs-page-generator / tools-page-generator as appropriate

Related Skills

• schema-markup: HowTo JSON-LD; properties; Google/Bing/AI notes; inLanguage
• featured-snippet: List snippets; H2/H3; 40–60 word patterns
• serp-features: HowTo in rich results; Featured Snippet vs rich results; zero-click
• tab-accordion: Horizontal tabs for steps; DOM; FAQ vs HowTo UI
• heading-structure: H2/H3 hierarchy for step titles and section outline
• article-content: How-to body copy, PAS, QAE, word counts, TL;DR
• article-page-generator: Single post page layout, metadata, Article schema alongside a HowTo section
• landing-page-generator: LP pages that embed a HowTo section before FAQ/CTA
• faq-page-generator: FAQ sections; FAQPage—do not mix with HowTo schema
• docs-page-generator: Documentation site/page structure; TechArticle + HowTo for guides
• tools-page-generator: Tool page; SoftwareApplication + HowTo for usage instructions
• content-strategy: Pillar/cluster; when to split topics to new URLs
• content-optimization: Lists, headings, keyword placement in longform
• generative-engine-optimization: GEO; citation strategy
• rendering-strategies: SSR/SSG; content in initial HTML
• video-optimization: If steps are primarily video-led

References

• Schema.org: HowTo
• Understanding 2.4.6 Headings and Labels (WCAG 2.2) (descriptive headings)
• Google: Structured data intro (verify current supported types in Search Gallery)
• Featured snippets overview (content structure)