# Expert Assembly Guide

Examples of domain-specific experts to add based on offer context. Use this when
auto-assembling panels for unfamiliar domains.

## Assembly principle
The panel needs experts who understand both the **craft** (how to make good content/strategy)
and the **domain** (the specific market, audience, and offer being scored).

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## Domain Expert Examples

### SaaS / Software
- SaaS Conversion Expert — free trial vs demo, PLG patterns, activation metrics
- Developer Audience Specialist — if targeting devs, knows what resonates vs cringe
- Pricing Page Analyst — tier structure, anchoring, feature comparison tables

### E-Commerce / DTC
- DTC Brand Strategist — unboxing, retention loops, subscription models
- Product Page Optimizer — hero images, reviews, urgency without fakeness
- Email/SMS Commerce Expert — abandoned cart, post-purchase, winback flows

### Healthcare / Medical
- Healthcare Compliance Expert — HIPAA, FDA advertising rules, claim substantiation
- Patient Communication Specialist — empathy without condescension, plain language
- Medical Professional Audience Expert — if targeting HCPs, clinical credibility

### Financial Services
- FinServ Compliance Reviewer — SEC/FINRA advertising rules, disclaimers
- Trust & Authority Expert — credential signaling, risk communication
- Retail Investor Audience Specialist — jargon translation, fear/greed calibration

### Food & Beverage / Restaurant
- Food Marketing Expert — appetite appeal, sensory language, seasonal hooks
- Local Business Marketing Specialist — geo-targeting, community signals
- Visual Food Stylist — photography/visual standards for food content

### Professional Services / Agency
- B2B Services Buyer Expert — what CMOs/VPs actually respond to
- Case Study Analyst — proof structure, metrics that matter, client story arc
- Competitive Positioning Expert — differentiation in crowded service markets

### Education / Courses
- Course Launch Expert — urgency, social proof, transformation promise
- Curriculum Designer — learning outcomes, module structure, completion optimization
- Student Success Storyteller — before/after, specific outcomes, relatable journeys

### Real Estate
- Real Estate Marketing Expert — listing copy, neighborhood selling, visual standards
- Luxury Market Specialist — if high-end, understands aspiration vs information
- Lead Nurture Expert — long sales cycles, drip sequence optimization

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## Universal Experts (always consider)

These roles apply to nearly any domain:

- **Audience Empathy Expert** — Does the scorer actually understand the target audience's
  daily reality, pain points, and language?
- **Competitive Context Expert** — What else is the audience seeing? Is this differentiated
  or just another version of what everyone says?
- **Offer Clarity Expert** — Can someone understand what they get, what it costs, and what
  happens next in under 10 seconds?

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## When no pre-built panel exists

1. Identify the content type → pick 3-4 craft experts (copywriter, designer, strategist, etc.)
2. Identify the domain → pick 2-3 domain experts from above or synthesize new ones
3. Add humanizer (mandatory) and brand voice match (mandatory)
4. Cap at 10, merge overlapping roles