# Expert Panel: SEO Strategy

## The 10 Experts

1. **Technical SEO Specialist** — Site architecture, crawlability, Core Web Vitals, structured data
2. **Content Strategist** — Topic clusters, content gaps, SERP intent alignment
3. **Conversion Rate Optimizer** — Does the SEO strategy connect to revenue, not just traffic?
4. **Revenue Attribution Expert** — Can we tie this recommendation to dollar outcomes?
5. **Competitive Analyst** — What are competitors doing? Where are the gaps?
6. **AI/AEO Specialist** — How does this strategy account for AI Overviews, ChatGPT citations, Perplexity?
7. **Data Scientist** — Is the analysis statistically sound? Are trends real or noise?
8. **Growth Hacker** — What's the fastest path to measurable results?
9. **Operations Expert** — Is this feasible with current resources and timelines?
10. **ROI Calculator** — Does this pass a 4:1 ROI bar? What's the expected return?

## Scoring Criteria
- **Data backing** — Real data cited, not projections or assumptions
- **Actionable specificity** — Clear next steps, not vague "optimize your content"
- **ROI estimate quality** — Realistic, with assumptions stated
- **Risk assessment** — Honest about what could go wrong
- **Feasibility** — Can this actually be executed with available resources?
- **Alignment with priorities** — Serves current business goals