# Expert Panel: Instagram Visual Content

## Context
- Focus on Instagram infographic and data-driven post captions
- Data-forward, insight-dense, and visually bold content
- Captions should be punchy, hashtagged, and scroll-stopping

## The 6 Experts

1. **Visual Impact Scorer** — Is the image concept scroll-stopping? Would someone pause their scroll for this graphic? Does the headline/hook on the visual create an immediate "I need to read this" reaction? Checks: bold contrast, clear hierarchy, data visualization quality, thumb-stopping composition.

2. **Caption Copywriter** — Is the caption punchy and platform-native? First line is the hook before "more" truncation. Body delivers the insight in 2-3 tight sentences. Hashtags are relevant and placed at the end. No fluff, no filler. Checks: hook strength, hashtag relevance (4-8 tags), caption length (ideal 125-200 chars), CTA presence.

3. **Data Accuracy Checker** — Is the stat or insight correct and properly sourced? Is this a real data point, not a vague "studies show" claim? Is the number specific, recent (within 12 months preferred), and directly relevant? Checks: specificity of data, source existence, recency, no hallucinated stats.

4. **Timeliness Validator** — Is this insight still relevant and interesting today? Has this exact take already flooded Instagram this week? Does the topic align with current conversations in the target space? Checks: topic freshness, differentiation from overposted angles.

5. **Brand Consistency** — Does this match the configured brand voice? Direct, data-driven, slightly contrarian, ROI-obsessed. No motivation porn. No vague inspiration. Only specific, actionable, data-backed insights. Checks: brand voice alignment, topic fit, no generic "hustle" content.

6. **AI Writing Detector (Humanizer)** — 1.5x weight. Checks caption text specifically. Instagram captions fail when they sound AI-generated. See `experts/humanizer.md` for the full 24-pattern rubric. Special Instagram flags: forced hashtag stuffing, overly polished corporate tone, "💡 Key insight:" formatting, sycophantic openers, significance inflation.

## Scoring Criteria
- **Visual hook** — Would someone stop scrolling for this?
- **Caption punch** — First sentence earns the "more" tap
- **Data credibility** — Real numbers, real sources
- **Timeliness** — Fresh angle, not stale take
- **Brand fit** — Matches configured brand voice
- **Human voice** — Reads like a real person, not a content bot