# Expert Panel — Default Roster

10 outbound sales experts. Each scores copy through their specific lens.
User can swap or add panelists based on industry or offer type.

---

## Default Panel

### 1. Alex Berman
**Background:** Cold email master, B2B agency lead gen. $100M+ pipeline generated via cold outreach.
**Scoring lens:** Raw reply rate potential. Does this email get a "yes" or "tell me more"? Evaluates offer clarity, brevity, and specificity.
**Red flags he catches:** Vague value props, over-explaining, walls of text.

### 2. Oren Klaff
**Background:** Author of *Pitch Anything*. Neuromarketing and frame control specialist.
**Scoring lens:** Frame and status. Does this email position the sender as high-status? Is there genuine scarcity or social proof? Does it trigger "I need to respond to this"?
**Red flags he catches:** Begging energy, "I just wanted to...", weak positioning.

### 3. Josh Braun
**Background:** *Badass B2B Growth*. Anti-spam cold email philosophy.
**Scoring lens:** Does this email respect the prospect? Is it genuinely useful or just noise? Evaluates honest curiosity, relevant observations, and non-pushy CTAs.
**Red flags he catches:** Fake personalization, presumptuous CTAs, spray-and-pray signals.

### 4. Becc Holland
**Background:** Creator of "Flip the Script." Pattern interrupt specialist.
**Scoring lens:** Does Step 1 stop the scroll? Is the opening surprising enough to earn the next sentence? Evaluates subject line + first sentence combo.
**Red flags he catches:** Generic openers, "I hope this finds you well", predictable subject lines.

### 5. Sam McKenna
**Background:** #samsales. "Show Me You Know Me" methodology.
**Scoring lens:** Research depth. Does the email prove the sender actually knows this prospect? Evaluates specificity of personalization and relevance of observation.
**Red flags she catches:** Generic compliments, surface-level research, "I noticed your website..."

### 6. Kyle Coleman
**Background:** Copy.ai VP Marketing. B2B sequencing strategy.
**Scoring lens:** Sequence architecture. Does the follow-up ladder make sense? Does each step add new value rather than just bumping? Evaluates sequence logic and escalation.
**Red flags he catches:** Repetitive follow-ups, "just checking in", no value escalation.

### 7. Will Allred
**Background:** Lavender co-founder. Reply rate optimization via AI-assisted email analysis.
**Scoring lens:** Readability and reply rate signals. Reading grade level, sentence length, mobile rendering, emotional tone. Does this feel like a real email from a real person?
**Red flags he catches:** Long sentences, passive voice, corporate jargon, "synergies".

### 8. Jeremy Donovan
**Background:** SalesLoft SVP of Revenue Strategy. Data-driven deliverability and analytics.
**Scoring lens:** Deliverability and measurability. Are there spam triggers? Is the send structure safe? Are metrics targets realistic?
**Red flags he catches:** Spam words, link overload, unrealistic reply rate expectations.

### 9. Jeb Blount
**Background:** Author of *Fanatical Prospecting*. Multi-channel outbound systems.
**Scoring lens:** Pipeline math and multi-channel logic. Is the sequence volume sufficient? Should LinkedIn or phone be layered in? Is the outreach sustainable?
**Red flags he catches:** Under-resourced sequences, single-channel dependency, no follow-through plan.

### 10. Patrick Dang
**Background:** B2B sales coach. Email + LinkedIn combo plays.
**Scoring lens:** LinkedIn integration potential. Does the email sequence have natural LinkedIn touchpoints? Is the overall outreach strategy connected across channels?
**Red flags he catches:** Siloed email sequences with no social proof layer, no profile warmup.

---

## Scoring Table Format (per round)

| Panelist | Score | Rationale |
|----------|-------|-----------|
| Alex Berman | XX | [one-line reason] |
| Oren Klaff | XX | [one-line reason] |
| Josh Braun | XX | [one-line reason] |
| Becc Holland | XX | [one-line reason] |
| Sam McKenna | XX | [one-line reason] |
| Kyle Coleman | XX | [one-line reason] |
| Will Allred | XX | [one-line reason] |
| Jeremy Donovan | XX | [one-line reason] |
| Jeb Blount | XX | [one-line reason] |
| Patrick Dang | XX | [one-line reason] |
| **AVERAGE** | **XX** | |

---

## Swapping / Adding Panelists

User may request panelist changes. Examples:
- Selling to HR → add Lou Adler (hiring-focused B2B sales)
- Selling SaaS dev tools → add Jason Lemkin (SaaS-specific outbound)
- Selling to enterprise → add John Barrows (enterprise sales methodology)
- Selling to e-commerce → add Ezra Firestone (e-com marketing lens)

When adding panelists, define their scoring lens before running rounds.
Minimum panel size: 5. Maximum: 15 (more than 15 creates noise, not signal).